Content marketing isn't just about words on a screen; it's the magnetic force that pulls your audience into your brand's world, leaving them craving more!

Content marketing is a big deal in 2023.

In short, content marketing basically means creating and sharing content like articles, videos, and social media posts.

It's not your typical advertising; it's more about telling a story that people can relate to, building trust, and showing that your brand knows its stuff.

Why is content marketing so important? It helps you connect with your audience, grabs their attention, and helps them get to know your brand in this crazy digital world we live in. It's all about getting the word out and turning curious onlookers into loyal fans.

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When it comes to content marketing, there are three main types of content you NEED to be creating:
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• Discoverable Content
  • This is the type of content that helps you get found by new audiences and expands your reach.
• Community Building Content
  • Your community building content is what makes people like and trust you, turning casual viewers into loyal fans.
• Sales Content
  • This is where you pitch your products, services, or affiliate links. While sales content is essential for monetization, it should be used strategically and sparingly.

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Ready to take your content marketing strategies to the next level? We've got you covered!​

DID YOU KNOW THAT WE'VE GOT BRAND NEW CONTENT ON YOUTUBE COMING YOUR WAY TWICE/WEEK AND DAILY CONTENT ON THE BLOG?!? WELL, WE DO!

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Here's what you might have missed this week:

• ​Content Marketing Strategies for Small Business
• ​The Ultimate Beginner's Guide to Pinterest!​
• ​3 Types of Content You HAVE to Create​

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Monetizing your passion as a creator

Passionate about creating content? Same! Want to monetize in a way that feels genuine to you and your audience? You can totally do it! Look no further than Skool, the community platform designed to seamlessly blend brand-building and monetization. With Skool, you create a community, invite your audience, and offer access to a curated mix of exclusive content, courses, and events, all under one digital roof. You maintain control over your monetization strategy; it can be free, paid, or both.

This platform moves beyond simple comments to facilitate deeper engagement with your community. Skool is all about crafting exceptional experiences that your members will love, share, and pay for, much like they do for top-notch restaurants or memorable concerts. Bottom line? Skool empowers you to monetize your passion by uniting your audience and delivering extraordinary experiences. Less pressure for content creation, more engagement from your members.

Learn More

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When it comes to winning at content marketing, you have to be on top of SEO. The best way to do that? Make sure you're optimizing keywords!

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Over here at Hey Jessica HQ, we have a few favorites.

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For YouTube, we LOVE vidiQ. With tons of tools to help you identify keywords, find out what keywords you should try to rank for, etc etc, we know you'll love it!

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For more general content marketing, we love Keywords Everywhere! Keywords Everywhere is a chrome extension there to help you find top-performing keywords and help you master SEO.

Wondering what Jessica has been up to?? You can catch up right here!

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Jessica has BIG goals for the new channel. Want to see her talk about her goal and how she's going to make it happen? WATCH IT HERE!​

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