Okay, you got me, I actually made that up. But really, my goal for 2024? Growth! Growth in all the things. It's been a hot minute since we've sent an email your way, but I wanted to take a moment to recap a couple of things. It's a whole new year. So I've been thinking a lot about my own goals for my business and beyond and what I want to make happen this year! You may have noticed that I've ramped up the YouTube videos, I've got weekly podcast episodes for you to enjoy, weekly blog posts and...
over 1 year ago • 1 min read
TikTok has been a hot topic this year due to potential bans, privacy concerns, etc. But at the end of the day, TikTok is still an extremely popular app whether you're using it to recreate TikTok dances, content marketing or something in between. It's estimated that TikTok has 50 million daily users, just in the United States. So let's talk a little bit about how to grow on TikTok and why you should consider it! TikTok is still popular and presents a great opportunity for individuals and...
over 1 year ago • 1 min read
When it comes to repurposing content, the key is to work smarter, not harder, by taking your existing content and use it to reach a wider audience and maximize the value of your efforts. Repurposing content is a game-changer! It's not just about saving time and effort; it's about amplifying your message and reaching a broader audience. In an era where attention spans are shrinking and information overload is a real challenge, repurposing allows you to breathe new life into your content! By...
over 1 year ago • 1 min read
Content marketing isn't just about words on a screen; it's the magnetic force that pulls your audience into your brand's world, leaving them craving more! Content marketing is a big deal in 2023. In short, content marketing basically means creating and sharing content like articles, videos, and social media posts. It's not your typical advertising; it's more about telling a story that people can relate to, building trust, and showing that your brand knows its stuff. Why is content marketing...
almost 2 years ago • 2 min read
Email marketing is like a secret weapon for businesses - it helps you reach your audience directly in their inbox, making it super convenient for them to stay updated and engaged with your brand. This week we're talking all about email. Email marketing. Email management. Inbox tips. Email is like that trusty friend who's always there when you need them. It's not just for sending cat videos; it's also a powerful tool for businesses. You can send out newsletters, promotions, and updates...
almost 2 years ago • 2 min read
Let's talk about content calendars. A content calendar is SO much more than just a schedule. It's a tool to help you stay consistent! It's going to increase efficiency and cut down on stress. Content calendars make it so much easier to look at your content at a glance and helps ensure that your content is aligning with your goals, which we all know is incredible important. If you're ready to get organized, efficient, and stay consistent, we can't recommend a content calendar enough! Ready to...
almost 2 years ago • 1 min read
Welcome to the FIRST weekly newsletter from Hey Jessica Co! Every Friday we're going to be sharing weekly tips, weekly content updates and MORE! LET'S TALK ABOUT SOME OF THE BIGGEST MARKETING MISTAKES BUSINESS OWNERS CAN MAKE. We all know that as a business owner, you need a solid marketing strategy in your corner. Good marketing is what can help shine a spotlight on your business/products/services, and make sure that everyone is aware of who you are and what you do. Top Marketing Mistake #1:...
almost 2 years ago • 1 min read
So, I am releasing both a podcast episode and YouTube video explaining all of this today too, so if you'd rather watch or listen, you can check those out...but if you'd rather read, I've got you! We're making a HUGE change to the Hey Jessica brand and content and it's a BIG WIN for you...like a BIG WIN. As of today, HeyJessica.com, and the Hey Jessica YouTube channel will morph into a FULL BLOWN media site dedicated to helping you start, grow, and scale your business. There'll be more videos...
almost 2 years ago • 2 min read
So, I'm writing this email on the actual morning I'm sending it, which I try not to do but, OMG, the last 2 weeks have been a little bit of a shit show. But, my procrastination paid off because this showed up in my memories on Facebook this morning... If you've been around for a while, you know that I've talked A LOT about how the first 4-5 years of my business, I basically made no money, and then in 2015, something changed - right? Well, this dishwasher is when it all changed. See, from...
almost 3 years ago • 2 min read