Nice to see ya! Check out all of the past editions of CEO Secrets or sign up right here.
Video Editing, Marketing Tips, and MORE!
Welcome to the FIRST weekly newsletter from Hey Jessica Co! Every Friday we're going to be sharing weekly tips, weekly content updates and MORE!
LET'S TALK ABOUT SOME OF THE BIGGEST MARKETING MISTAKES BUSINESS OWNERS CAN MAKE.
We all know that as a business owner, you need a solid marketing strategy in your corner. Good marketing is what can help shine a spotlight on your business/products/services, and make sure that everyone is aware of who you are and what you do.
Top Marketing Mistake #1: Neglecting Content Quality
Listen, you can't just create content for the sake of creating content. Poorly crafted content can actually drive away potential customers/clients.
The fix? Quality > Quantity. You want to be sure you're creating content that serves your audience and gives them value (and gains the like, know, trust factor for you!).
Top Marketing Mistake #2: Not taking SEO seriously
SEO is SO important for online visibility. Each time you create content, you need to be sure to incorporate SEO into your content creation process.
This can be done by researching relevant keywords (especially using tools like vidIQ), optimizing meta descriptions, images, creating backlinks, etc etc. A little bit of effort goes a long way, we promise!
Want more marketing tips? We've got you covered!
DID YOU KNOW THAT WE'VE GOT BRAND NEW CONTENT ON YOUTUBE COMING YOUR WAY TWICE/WEEK AND DAILY CONTENT ON THE BLOG?!? WELL, WE DO!
Here's what you might have missed this week:
- What's Working on YouTube in 2023
- The 5 Best Apps for Editing Videos on Your Phone with Jessica Winter
- Top Marketing Mistakes to Avoid
- EVERYTHING You Need to Know to Start a Podcast in 2023 with Stephanie Byland
We're constantly trying to simplify your life as a business owner and make you more money in less time, so each week we're going to feature a tool (free or paid) to help you do just that!
We've been going through some major changes over here at Hey Jessica HQ, but the one system that has kept us organized and on top of all the things? ClickUp.
From organizing contributors, endless content calendars, and every single thing in between, ClickUp has been a lifesaver! If you're looking for project management tool, give ClickUp a try!
Wondering what Jessica has been up to?? You can catch up right here!
- Want an in-depth look at Jessica's decision to create her new channel? You can watch her video here!
- Are you as excited for IOS 17 as we are?! Jessica is breaking down her favorite features here.
- Stay tuned to her new channel to see what's coming next!
Hey howdy hey, I'm Jessica!
Nice to see ya! Check out all of the past editions of CEO Secrets or sign up right here.
To quote Lorelei Gilmore, that is. (Name that episode and you get a digital cookie...it's chocolate chip) Ok, so I wanna share a major revelation I had this week 'cause god knows I don't need to leave it in my brain and my brain alone to collect dust, ha. As creators, as business owners - we are constantly trying to fit ourselves into the "success" formula and we're constantly TRYING SO HARD to make things happen. Like, "Ok, I have seen ____ do X so I'm going to do X and then I'll go viral"...
Okay, you got me, I actually made that up. But really, my goal for 2024? Growth! Growth in all the things. It's been a hot minute since we've sent an email your way, but I wanted to take a moment to recap a couple of things. It's a whole new year. So I've been thinking a lot about my own goals for my business and beyond and what I want to make happen this year! You may have noticed that I've ramped up the YouTube videos, I've got weekly podcast episodes for you to enjoy, weekly blog posts and...
TikTok has been a hot topic this year due to potential bans, privacy concerns, etc. But at the end of the day, TikTok is still an extremely popular app whether you're using it to recreate TikTok dances, content marketing or something in between. It's estimated that TikTok has 50 million daily users, just in the United States. So let's talk a little bit about how to grow on TikTok and why you should consider it! TikTok is still popular and presents a great opportunity for individuals and...